Exclusivity and Inclusivity

I want to say this again, because it absolutely deserves to be said as many times as possible.

We live in an era where people are justifiably terrified of making something that others won’t like, and are making generic, milquetoast, mass-audience dreck in a poor, misguided attempt to check as many boxes as possible. I get it. But the following needs to be said, and repeated, and put on t-shirts, billboards and emblazoned on a plaque in every boardroom.

Just because something is specifically targeted to a niche does NOT make it exclusive.

I am seeing so many “because ________, then ___________” arguments these days. Because there’s no women in this, women won’t like it. Because there’s no achievements in this, achievement whores won’t like it. There’s no romance in this, so people who like romance won’t like it. There’s no pieces of authentic cultural history in this, therefore people who are interested in that won’t like it.

Well so fucking what?

Are you that scared of how people won’t like or buy what you’re doing?

If your answer is hell yes, then it should be reassuring for you to know that there is nothing stopping someone from buying something not aimed at them specifically. Try as you might, you have no control over the market! The market has control over you. That’s what it means to be a free market. People have the freedom to vote with their money and buy what they like, as well as ignore what they don’t like, and you can’t force them one way or the other. This is incredibly liberating! You don’t have to give a shit about what other people think. If they like it, good for them! If they don’t, that’s on them! Not on you!

How about you stop trying to sell guns to gun control advocates, meat to vegetarians, Hanukkah ornaments to anti-Semites, and just focus on what you’re good at?

Remember, the only thing that can be inclusive is people. Not products.


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