Today was that rare joy: a fun day at the office. American Girl is a great titan, one of the terrifying things in the market that has made itself great through smart branding choices, product quality and impeccable service. People should be scared of this behemoth, because it is the future – toys as a service and as an experience.
That don’t mean Mikasa ain’t going to take a crack at it, though.
Here’s to 2014. There’s a Boxtalk coming up shortly once I can be arsed to edit it.